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Solar Ascent Joins One Percent For the Planet

Feb 13, 2020

Solar Ascent is thrilled to announce our partnership with the charitable organization One Percent for the Planet (1%FTP). What this means is that 1% of our annual sales will be donated to local environmental initiatives of our choice, both in volunteering time as well as monetary donations. 

1%FTP was originally founded by Yvon Chouinard (Patagonia) and Craig Mathews (Blue Ribbon Flies) in 2002. The intent of the initiative was simple: because companies profit from the resources they take from the earth, they should protect those resources. From humble beginnings this initiative has helped connect businesses and individuals with environmental organizations all around the world, and raised over $225 million for those initiatives.

One of the things that we love about 1%FTP is that all of the money that we donate goes directly to the approved organization of our choice. No administration fees or dues within that 1%. In Nova Scotia there are a number of reputable environmental organizations that we’re excited about working with, but there are two in particular that really appeal to us and our values.

Nova Scotia Nature Trust (NSNT). Connection to the outdoors has always been a big part of our values at Solar Ascent and driving reason behind why we do what we do. We love the incredible work that the NSNT does to preserve the natural beauty of our province. We plan to donate a portion of our 1% to the Nature Trust to help support what they do.

Solar Schools Canada (SSC). Founded right here in Halifax, Solar Schools Canada checks all of the boxes for us in terms of an organization we want to support. The mandate of SSC is to develop and fund solar PV systems on public schools across Canada. These efforts will provide our leaders of tomorrow with a direct connection to renewable energy through education, while reducing the carbon footprint and operating costs of schools across Canada. We can’t wait to work more closely with SSC on the amazing work that they’re doing.

From the inception of Solar Ascent, we’ve always tried to be 1% better every day. Partnering with One Percent for the Planet will allow us to take that a step forward and make small incremental change toward the future that we seek. It’s a tool for our teammates to not only feel good about the work they do every day, but gives them an opportunity to volunteer and support local initiatives that they love as well. At the end of the day, we’re all in this together and we firmly believe in protecting our local spaces for future generations to come. 

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